Straight answers, no jargon.
How local SEO, GEO, reviews and response-time automation actually work — written for the people running the business, not the people selling the software.
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is the practice of making your business citable by AI assistants like ChatGPT and Gemini. What it is, how it differs from SEO, and how to start.
Read the guide →GuideLocal SEO checklist for Australian tradies
A 20-point local SEO checklist for Australian tradies: Google Business Profile setup, reviews, NAP consistency, on-page basics and what to fix first — no jargon.
Read the guide →GuideHow to get more Google reviews (the right way)
A step-by-step system for getting more Google reviews: when to ask, SMS templates that work, what the ACCC allows in Australia, and how to automate the whole thing.
Read the guide →GuideMissed-call text-back: why missed calls cost you jobs, and how to fix it
Missed-call text-back sends an SMS the moment a call goes unanswered, so the enquiry is captured instead of lost. How it works, message templates, and why response speed decides who gets the job.
Read the guide →See how it applies to your trade
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