Communications · Interactive demo

A missed call doesn't have to become a lost opportunity.

When a tradie's phone is on silent, an SMS is often the most useful next step. This demo shows the workflow — and the duplicate-guard that stops the same caller getting four follow-ups.

What triggers this workflow

Unanswered call

Twilio fires a webhook on a missed call (no answer, no voicemail) with the caller number and call time.

Source: Twilio voice webhook

Workflow steps

  1. Twilio
    Detect
    Missed call webhook fires with caller number and time.
  2. Twilio + n8n
    First SMS
    Brand-consistent acknowledgement sent within seconds.
  3. n8n + Twenty CRM
    Duplicate guard
    If the same caller has been messaged twice in 24 hours, route to a human callback task instead.
  4. Twilio + n8n
    Second touch (optional)
    One polite follow-up the next day if no reply.
  5. Chatwoot
    Handoff
    No reply or repeated missed calls → call task in Chatwoot.

Tools used

Twilio
Voice webhook + SMS sending
n8n
Duplicate guard, follow-up cadence, handoff
Twenty CRM
Contact history and touchpoint log
Chatwoot
Human callback task with caller context

Human handoff

Stop before it becomes spam

The duplicate guard is the most important part of this workflow. After two text-backs in 24 hours the same caller is moved to a human call task rather than receiving a third automated message.

  • Two or more text-backs already sent to the same number in 24 hours
  • Customer replies STOP — global opt-out recorded in Twenty CRM
  • Caller is in the agreed suppression list (existing customers, staff, suppliers)

Try it in your browser

Edit the sample inputs, choose a branch, and see what the workflow produces. The sandbox runs offline — no accounts touched, no messages sent.

Try it in your browser

Edit the inputs, pick a branch, and see what the workflow produces. Runs entirely in your browser — no messages are sent, no accounts are touched.

Sample inputs
Branch choice
Output — branch: First touch

1. Missed-call trigger

Missed call from Caller on Brisbane Glass & Glazing. 1 min ago. Prior text-backs in last 24h: 0.

2. Branch handling

SMS
Hi, Brisbane Glass & Glazing here — sorry we missed your call. How can we help? Reply here or call back when suits.

3. Reporting payload

{
  "event": "missed_call_textback",
  "caller": "Caller",
  "business_line": "Brisbane Glass & Glazing",
  "branch": "first-touch",
  "duplicate_guard": false
}

Sample data only. Numbers, names and messages are placeholders for illustration. Wire the live workflow separately using the setup notes below.

n8n workflow template

n8n template — LGM 02 Missed-Call Textback (SIMULATED, inactive). Ships with active: false — no live integrations are wired. See the setup section below for the wiring checklist, and download the JSON to inspect or import it.

Download workflow JSON

Setup for production

Wiring it for production

Live deployment needs telephony, sender identity and a clear suppression list.

  1. Configure Twilio to fire a webhook on missed calls (no-answer status).
  2. Define a suppression list (existing customers, staff, suppliers) so internal calls don't trigger.
  3. Set the duplicate-guard threshold in the n8n workflow (default: 2 in 24h).
  4. Add STOP-keyword handling — record in Twenty CRM and stop all future sends.
  5. Wire Chatwoot so the callback task appears in the receptionist's inbox with caller context.

Production prerequisites

  • Twilio number with sending enabled in the business's Australian region
  • Suppression list source — at minimum your customer CRM
  • STOP-keyword handling mapped to opt-out writes in Twenty CRM

Nothing here runs by default. Configuration has to be in place before any live send, booking or contact write.

Questions

Won't this spam customers?

The duplicate guard is the most important piece. Two text-backs in 24 hours is the hard limit; after that the workflow routes to a human call task rather than a third automated message.

Does it honour STOP keywords?

Yes. STOP triggers a global opt-out write in Twenty CRM; future sends to that number are suppressed across every workflow, not just this one.

Where this fits

Missed-Call Text-Back across the platform

Want this missed-call text-back workflow running on your stack?

Pick the demo you're curious about or describe your own. We'll come back with what a real deployment looks like for your business — the workflow, the prerequisites, the people involved.

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